You’re Superstar Material? -Meet Your Maker

Simon Alex was a household name in the electronic dance scene by the time he finished high school. Today, he is helping other artists reach the highest levels in the industry.

It can be traced back to the age of 11 – Simon’s interest in music. Back then he used to practice making Electronic Dance Music tracks on his mum’s laptop. Only a few years after this, he was 15, Simon Alex’ name was already established in the international EDM scene. His early work gained fast support from big-name DJs including Tiesto, Martin Garrix, Hardwell and Swedish House Mafia member, Steve  Angello, who took Simon under his wing.

It was during his time in high school when he further started using his skills to work on behind the scenes activities, helping touring DJ;s to produce and finish their records. After a time, he started to shift towards more pop-oriented production work, although he also worked on other sound genres too.

He also found time to progress his business opportunities, leading to the creation of the multifaceted music services company, Fly AVTR. Simon would also go on to add Max Lord, Gezin and Andra Manta to his management team. His business building then resulted in his artist Bouba Savage partnering with big names like Nike, Footlocker and Helmut Lang.


Simon works with international acts, aiming to help develop their careers, whilst keeping the focus on the music. One of Simon’s specialities is helping his clients to work out what the next stage of their career should be, and then helping them to reach that stage, bringing their career to the next level. 

Simon Alex has already enjoyed a career that has seen him work with many big brands in the industry including Universal Music Group, Juice WRLD, Victor Victor Worldwide, Ansel Elgort, Brockhampton, Lil Tecca, Columbia Records, SOPHIE, Pop Smoke, Fivio  Foreign, Republic Records, Kenny Beats and many others. We are sure there are plenty more big names on their way for him to work with, and plenty of up and coming keen talents ready to receive help getting a foot in the door of their chosen career. One such young talent that he mentored is Bouba Savage, a teenager who has been on many music enthusiasts watch list.

Fly AVTR could become something of a hot production machine if it continues and even expands the amount of promising talent it is working with through its music services that are on offer. It will be interesting to see what is next for the brand and Simon Alex.