Building a social media audience that converts into paying customers is no easy feat. Moreover, becoming an expert and having an account with reach on a platform is especially difficult. With over 2 billion downloads to date, TikTok is becoming one of the most used and definitely most loved social media platforms. But is it possible to grow an engaged audience, and with it a business? Shailen Vandeyar has proved it is.
Who is Shailen Vandeyar?
Shailen Vandeyar is a digital entrepreneur and the man behind some of the most infamous brands and creators online. He started his TikTok account, @Laugh, in 2019, and now boasts over 1.2 million followers and 50 million likes. His audience is compromised of highly engaged users, and it’s not uncommon for him to receive more than 5 million views on a single video. Understanding what gets the most engagement, what makes people laugh is one of Vandeyars biggest strengths, which is proven by his huge following and rise to success on the popular platform.
Believe in What You Do
Vandeyar believes that keeping an interest in current trends and focusing on what you love doing is the key to success. He is innovating a whole new way to approach social media and is standing out amongst creators in his home of New Zealand and beyond. Now 25 years old, he has incredible vision, which has lead him to create his own digital consultancy firm “VG media”, where he has been gaining huge momentum assisting various media creators with strategies that are leading them to growth. His work ethic and positive attitude have awarded him work with some of the biggest content creators out there today, including partnering with personalities like Neil Henry, Jimi Jackson, Marty and Michael and Michael Fallon to help them with their digital media production.
Get Your Foot in the Door
It’s rare to be able to make such an impact in such a small space of time, but with an early start and the right attitude, it’s possible to make anything happen in the world of social media. Vandeyar got his start from an early age when he launched his own e-commerce company named ‘GadgetsYouNeed’ which he used to sell the latest tech and gadgets at impressively low prices, reaching almost instantaneous success. This was the catalyst for his successful career in digital media, as he used the momentum from this debut success to propel him into a successful consultancy business and his consequent success with TikTok account, @Laugh.
The Rise of the Digital Entrepreneur
In recent months, there has been a notable rise in businesses using social media accounts and digital media production to promote their products or personal brands. By developing strategies, and leveraging your engagement, it is possible to successfully grow your services, and be highly profitable. This is where VG Media come in. Through years of success on a range of different social media platforms, including but not limited to TikTok, Instagram and Facebook, Vandeyar has developed strategies to enhance brand building of businesses across the globe. The need for digital entrepreneurs has grown tenfold over the past couple of years, and we can’t see it slowing down anytime soon.
We’re sure that Shailen Vandeyar will be around for years to come in the digital media production and marketing space.
Feel free to follow his personal account on Instagram at @shailen.co