Charlie McCoy
Charlie McCoy

How Alux Brands CEO Charlie McCoy used faith to build a Parent Company during the Pandemic

Hailed for his innovative spirit and business-oriented mind, Charlie McCoy serves as a genuine attestation of how far tenacity can take a person towards the path to greatness.

Although Charlie McCoy’s spectacular success is filled with greatness and countless victories, his journey towards the pinnacles of triumph was no walk in the park. As a matter of fact, this cutting-edge CEO and international business tycoon has had his fair share of trials, doubts, and financial upheavals. But instead of allowing himself to succumb to these misfortunes, Charlie persevered to tremendously improve his circumstances. As a result of his grit and passion for getting ahead, he has countlessly proven that anything is possible when a person puts one’s mind and heart into it. And as he continues to set things in motion with his experience and undefeated determination, Charlie sheds light on how he became one of the most sought-after figures in the world of business and entrepreneurship.

In this period of struggle and uncertainty, I found myself turning to the Bible as I often do, due to being raised by a religious mother, and found a few verses that resonated with me. Matthew 25 14-18 and Matthew 25 28-29, forced me to remain solid despite the legally mandated shutdown and pushed me to expand my growing empire.
“For the kingdom of heaven is like a man traveling to a far country who called his own servants and delivered his goods to them,” verse 14 starts. “And to one he gave five talents, to another two, and to another one, to each according to his own ability; and immediately he went on a journey.”
“Then he who had received the five talents went and traded with them, and made another five talents. And likewise he who had received two gained two more also. But he who had received one went and dug in the ground, and hid his lord’s money.” There are lessons in each of these verses, but the following verses 28-29 is what spawned the creation of Artisan Luxury Brands.
“So take the talent from him, and give it to him who has ten talents. ‘For to everyone who has, more will be given, and he will have abundance; but from him who does not have, even what he has will be taken away.”
At the start of the pandemic and throughout it, I felt that every business owner was given a choice. Either we shut down and bury our talent, remain active and try to double our growth, or ride out the pandemic and see what happens. I chose to remain active and in that I mean that I took a look at the resources I already had at my disposal. That includes the connections and relationships I’ve made since my time at L’Oreal as a master barber which includes the CEOS and executives of various industries as well as creatives.
That in hand with different types of content I had, let me know that I had enough to double all the resources I had and see success. With this intellect and the skills I gained from my Goldman Sachs 10KSB program, I was able to grow another brand from Artisan Barber which became Orchard & Ludlow and I quickly acquired a European men’s grooming brand, Duke & Hyde.

Charlie McCoy has indeed become a force to be reckoned with across several industries. Ever since he launched his brand back in 2017, Charlie has continuously gathered a wide array of clients, ranging from CEOs and entrepreneurs to artists and celebrities.

While building successful businesses might have become his distinguishing factor, Charlie McCoy would always look back and recall the hardships he underwent over the years. But instead of despising these difficult times, he remained grateful that he made these risky decisions in the past. Had it not been for these moments, Charlie would not have reached the summits of success with brilliance and exceptional finesse. Through his stories of trials and triumphs, he hopes to inspire others to follow their dreams no matter how difficult they may seem.

Charlie’s Instagram: @artisan.3000
To know more about Charlie McCoy, you may visit the official page of Artisan Luxury Brands.
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