After navigating NAR lawsuits, post-COVID chaos, and nine simultaneous developments, Adam Myrick is building the premier AI marketing agency transforming how real estate professionals compete in the Southeast
The call comes at 9 PM. A real estate agent in Tampa is watching her business collapse. Leads have dried up. The market shifted faster than she could adapt. Commission structures changed overnight after the National Association of Realtors settlement. She doesn’t know if she can survive another quarter.
Adam Myrick has heard this story hundreds of times across Florida and the Southeast. And he’s built an entire company around solving it.
As founder of Adam Evans & Co, Myrick runs an AI-powered real estate marketing agency focused on one mission: building credibility and awareness for real estate professionals by hyper-focusing on their unique stories and the communities they serve in an intentional, strategic manner.
In an industry where thousands of agents are struggling in every marketplace across the United States, that focus has become the difference between thriving and merely surviving.
“Our goal is to create a consistent practice of success for real estate professionals leveraging new tech with AI and automation while focusing on customer touch points of engagement with strong value propositions,” Myrick explains.
It’s not theoretical work. Myrick spent 24 months as Director of Marketing for the largest EXP mega team in Florida, where he witnessed firsthand the operational chaos overwhelming real estate professionals. Agents who were exceptional at their craft were drowning in marketing, lead generation, content creation, and client communication. The tools existed to help them, but nobody was implementing them effectively.
Myrick saw the gap and built a company to fill it. Certified in Meta, Google, and AI development, he combined technical expertise with deep real estate industry knowledge to create systems that actually work in the field, not just in pitch decks.
The timing proved critical. Just as Adam Evans & Co was gaining traction, the real estate industry faced a perfect storm of challenges that would test every assumption about how the business operates.
The NAR lawsuit sent shockwaves through the profession. Commission structures that had existed for decades disappeared overnight. Agents who built entire business models around traditional compensation suddenly needed to reinvent their value propositions. Many couldn’t adapt fast enough.
Then came the economic realities of a post-COVID economy. Interest rates climbed to levels not seen in years. Inventory remained tight. Consumer behavior shifted in unpredictable ways. The easy money era of real estate ended abruptly, and agents who relied on a rising tide to lift all boats found themselves stranded.
For Myrick, the challenges multiplied. He was managing marketing for nine new construction developments along Florida’s Emerald Coast simultaneously. Labor shortages. Supply chain disruptions. High interest rates killing buyer demand. Workforce reductions as builders tried to weather the storm.
“Maintaining success across nine developments while dealing with labor and supply challenges, high interest rates, and reduction of workforce was brutal,” Myrick admits.
But the pressure forged a sharper approach. While competitors focused on volume marketing and generic lead generation, Myrick doubled down on what actually moves the needle: authentic storytelling, community connection, and leveraging AI to handle the repetitive work that burns out talented agents.
The distinction matters in a crowded market. Plenty of marketing agencies serve real estate professionals. Most offer the same services: social media management, paid advertising, email campaigns, website design. They treat real estate marketing as a commodity, applying templates across different agents and markets with minimal customization.
Adam Evans & Co takes the opposite approach. Every agent has a unique story. Every community has distinct characteristics. Every market requires different strategies. The company’s AI-powered systems handle automation and scale, but the core focus remains intensely personal and local.
For a luxury agent in Naples, that might mean hyper-local content showcasing the lifestyle and culture that attracts high-net-worth buyers. For a first-time homebuyer specialist in Jacksonville, it could be educational content demystifying the purchase process. For a new construction specialist on the Emerald Coast, it’s communicating value despite economic headwinds.
The AI component isn’t about replacing human connection. It’s about amplifying it. Automated follow-up ensures no lead falls through the cracks. AI-generated content drafts give agents a starting point they can personalize. Predictive analytics help identify the warmest prospects. The technology handles the grunt work so agents can focus on relationships.
Myrick’s vision extends beyond just surviving the current market turbulence. He’s positioning Adam Evans & Co to become the premier AI real estate marketing agency in the Southeast, with plans to expand builder and development clients to ensure strong growth in the housing market.
It’s an ambitious goal in a region where competition is fierce and real estate markets vary dramatically from coastal Florida to the Carolinas to Georgia and beyond. But Myrick has already proven he can navigate industry-altering lawsuits, economic chaos, and operational nightmares while maintaining client success.
The agents and developers working with Adam Evans & Co aren’t just surviving the current market. They’re using it to separate themselves from competitors who are still figuring out how to adapt to the new reality of real estate.
For real estate professionals watching their businesses struggle in 2025 and wondering how they’ll compete in 2026, Myrick’s message is clear: the agents who win won’t be the ones with the biggest budgets or the flashiest marketing. They’ll be the ones who combine authentic storytelling, community focus, and smart AI implementation to create consistent, predictable results.
That combination is exactly what Adam Evans & Co delivers. And in a market where thousands of agents are fighting for survival, it might be the only thing that matters.
Connect with Adam Myrick:
Instagram: @helloadamevansco
Website: www.adamevansco.com
